Watching a series because of its OP/ED

I have always wondered how one chooses a series that he/she would like to watch. Not counting the on-going titles, how do you look for Anime? Of course, enjoyment of the series as a whole is a given. But, what about other reasons?

Research? Okay. Word of mouth? Also common. How about a series’ opening/ending song? (included the links if you want to check out the OP/ED)

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